Pitch In The Elevator In business, every entrepreneur needs to have his or her “elevator pitch” ready. Whether you’re networking at a business function, exhibiting at a trade show, trying to raise money, or meeting a prospective client, the first question they’re going to ask is “What do you do?” You’ve got to have a clear, concise way to answer […]

Time Out The same tasks that give you a mental buzz can also stress you out if you don’t take a breath and relax now and then. Before you know it, you’re fried to a crisp, which has a number of implications: You’re tired, exhausted, uncreative, unhappy, and maybe even sick. We don’t want you to lose the fun factor […]

Growing A Winning Company Scaling a company requires both the discipline to follow sound strategic processes and the courage to take bold, yet calculated, risks. If you are too aggressive, your company might make imprudent choices and go out of business. If you are too slow or cautious, you might miss an opportunity. Take, for example, a champion downhill skier: […]

This Issue’s Top Stories: MARKETING Reaching Her We introduce you to SheSpeaks, a national network of smart and insightful women who have a special opportunity to test products and influence them. SheSpeaks gives you a forum to tell companies what you need, what you want, what you like and what you don’t. And, as the SheSpeaks network grows, so does […]

This Issue’s Top Stories: LIFESTYLE & LUXURY Dating Cards In a variation on online dating, two new concepts allow people to connect online after first meeting (briefly) in the physical world. Canadian Admit an Attraction prints Attraction Tickets for members. Members hand out a ticket to someone they meet in public. A ticket receiver can then go online to check […]

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New Business Ideas/Opportunities Featured In This Issue: TECHNOLOGY Energy Tent If you don’t like to rough it, can’t do without the conveniences of home, or just need a base camp to recharge your camera or MP3 player after a day on the trail, the Eureka N!ergy tents have three 12-volt plugs to charge your accessories. Paper Thin Video In the […]

New Business Ideas/Opportunities Featured In This Issue: CULTURE & MUSIC Free Music by We7 A new platform called We7 has developed a system that does just that. Currently in beta, We7 gives brands the chance to communicate with users by “grafting” a short (around 10 seconds) audio or video ad to the front end of the file. Hail The iRosary […]

New Business Ideas/Opportunities Featured In This Issue: FOOD & BEVERAGE Chilly Billy Bensons, a small family run business based in the English countryside, has produced an ice-pop that contains nothing but fruit. Chilly Billy consists of no added sugars, waters, preservatives, or artificial colours – just pure English pressed apples and a handful of raspberries. Food For Health From digestive […]

New Business Ideas/Opportunities Featured In This Issue: CONSUMER GOODS Solar Bag Soon to be released in August 2007, the Picard Solar Bag picks up where Eskom left off by charging your gadget essentials like laptops and iPods. The solar panels on the flap are set to give you enough juice to make it through the day. HEALTH & BEAUTY VIOlight […]