Cereal On The Go

Every morning, one out of every two Americans starts their day with a bowl of breakfast cereal. Baby boomers love it for nostalgic reasons, but also because it is often healthier than restaurant alternatives. They represent an entire generation raised on cereal, and still love it because it is quick and simple, requiring no cooking.
CerealThing, Inc hopes to tap on this consumer trend. Founder Dave Ascone has invented what is known today as the CerealThing™, a mug-shaped milk and cereal container comprised of individual milk and cereal compartments, separated by a patented valve. CerealThing’s built-in cold pack and insulated milk compartment keeps the milk cold.
There is also a detachable spoon that delivers a complete breakfast experience in a single, easy to carry container. With CerealThing, health (and cost) conscious consumers can enjoy breakfast away from home anywhere and anytime. Dave is planning to offer his idea for sale, licensing or joint-venture.
http://www.cerealthing.com