Chicken Fries From BK

USAToday.com: The national obsession with snacking has finally come to this (health-food activists, hide your eyes): chicken fries.
Hungry to lure in customers at all hours, Burger King is tentatively planning the launch this summer of a spicy, 4-inch-long, fried white-meat chicken snack that looks like a cross between a chicken strip and french fry. “For me, they’re like M&Ms,” says Greg Brenneman, CEO of Burger King.
BK Chicken Fries, as they’re being called in test marketing, are sold in cup-holder-friendly boxes so commuters can dip and eat them in transit. The potato-less fries will fetch $1.79 for a box of six. (Other “chicken fry” products are on the market, but BK says it’s first to make them with whole-muscle, breast meat strips.)
Snacking has become so pervasive that the definition of a snack, once narrowly viewed as a salty chip in a bag, has evolved to cover almost everything. Salty snacks are a $25 billion industry, but all other forms of snacks may be well on the road to topping that. Granola bars alone are a $700 million industry growing about 20% annually.
Marketers cash in as nation bellies up to snack bar [USAToday.com]