Adverblog: Chocolate brand Ferrero celebrates Valentine’s Day in Italy with a dedicated web site. The site presents Ferrero’s products Valentine’s special edition (Mon Cheri, Rocher, Raffaello), a love trivia, and some editorial content with excerpts from famous love stories in the literature (Lancelot and Ginevra, Romeo and Juliet, Anthony and Cleopatra).
The creative is by DGT Media, which also created a series of online ads running on the main Italia portals.
Chocolate and Valentine’s Day [Adverblog]
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