The Cool Hunter: Have fun with your pimples! That was likely the thinking of Gideon Amichay, Chief Creative Officer and partner at Shalmor Avnon Amichay/Y&R Interactive in Tel Aviv, Israel, when he created a campaign for Clearex acne treatment gel. A pimply-faced, 5-meter-tall climbing wall at Israel’s largest climbing center exposed 8,000 teenagers per month to the brand during their summer holidays.
Pimple Climbing – Tel Aviv [The Cool Hunter]
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