Coca Cola’s New Clothes

PSFK: We love watching Coca-Cola grapple with what it considers a ‘health’ trend, one they reckon they missed the first time around. After we found out that C2 was dropped from launch in the UK we were surprised to find out about “Wellness from Coca-Cola” – a new line of “healthy drinks” popular in Japan. They’re stylish and feature exotic ingredients such as “bee-head secretions” and may be headed for America, reports The Wall Street Journal.
One of Coke’s new drinks (developed with cosmetics maker Shiseido Co) called Body Style Water and is positioned as a diet drink “helps speed metabolism through the combined effects of caffeine and grapefruit aroma.”
Another drink called “Spring Mint Habit,” contains an extract of mint that the company claims will help reduce the effects of hay fever. Sasso, is “a tea for lowering blood sugar.”
Alternatives in the US already include Intelligent Nutrients from the creator of Aveda and even Borba Skin Balance waters from Fred Segal.
Coca Cola’s New Clothes [PSFK]