Trends Updates: This April looks set to get more fashionable with fashion house H&M making yet another foray into green fashions. Last Thursday, H&M announced its upcoming ‘Conscious Collection’ which is scheduled to start retailing in stores from Earth Day on 22 April.
Sustainable fashion may well be the need (and demand) of the future, but these are early days yet. However, H&M is moving from the tendency to use only organic cotton. H&M’s head of design, Ann-Sofie Johansson confirmed that the brand is not limiting itself to organic cotton. The fashion brand has included organic linen, recycled polyester and Tencel among the materials used in its new eco-friendly collection. Johansson revealed that sustainable fabrics provide immense possibilities for creating fashion statements in a greener way.
H&M To Launch Its Green Line, ‘Conscious Collection’, On Earth Day [Trends Updates]