Trendwatching: There is no stopping the trend of creative consumers contributing to, or even owning your advertising campaigns, both authorized and behind your back. Why? To feature on a website or billboard, or have one’s home-made commercial downloaded by hundreds of thousands of fellow consumers is just too much fun. We previously highlighted CUSTOMER-MADE campaigns orchestrated by Mercedes, Mazda and Coors Light, now add:
While Nike was basking in the glory of Tiger Woods’ winning shot at the Masters Golf (GA) tournament, which involved a swoosh-brandishing golf ball getting priceless air time, Joseph Jaffe immediately created and uploaded what no doubt will or should become the next Nike commercial.
CUSTOMER-MADE [Trendwatching]
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