Cool Hunting: The latest from New York label Yoko Devereaux’s Blue Boy Etiquette line uses meta-design to critique the Targetization of our lives. Subversive styles include “Wall Art” (pictured here), a black on white splattered H&Mass Market, and a repeating blue Kmart logo with beige paint drips that comment on the ways designers like Isaac Mizrahi, Todd Oldham, and Karl Lagerfeld’s designs for mainstream stores blurs the lines between high fashion and mega-consumerism. The collection is a co-creation with Amsterdam-based artist Bobby Collins, continuing Yoko Devereaux’s tradition of collaboration.
Designer Imposters [Cool Hunting]
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