Cool Marketing Strategies for Start-Ups

A company in possession of a good product must be in want of marketing. After all, if no-one knows about your product or service: no-one’s going to pay for it. In fact, the only time when a young company should not invest in marketing is if it’s trying to sell something that isn’t worth paying for. Of course, no company should ever try to push a product that won’t be well received. But in the early stages of a business’ operations it’s even more vitally important that all feedback be positive.

Embedded Marketing

To really get your products noticed, you should try to create them with marketing in mind. Whether it’s in the product itself, the packaging or the market it’s intended for, there’s always some kind of hook that can be utilised and transformed into a great marketing strategy. You can also embed marketing by creating an automatic email service which sends out a simple questionnaire to all of your paying customers. This will ask them to rate their experience, it’s really that simple.

Retention from the Get-Go

Studies have shown that it’s much more cost effective to keep existing customers than to find new ones. Therefore, customer retention should be a top priority from day one. But never fear if you’re new to retention, marketing companies such as www.phorest.com have made the whole process a lot easier. They have introduced new software specifically designed for measuring performance and increasing customer retention across the board.

Get Talking

These days, customers don’t just want service with a smile. They want to be able to put a face to the company they’re dealing with. Which is why it’s so important that you offer them a platform to encourage conversation. This can play right into your overall brand strategy.

Conversation can begin with a customer enquiry about product performance and end with a recommendation from one of your service agents for ongoing maintenance, information or an additional service. The best brands take this one step further, by becoming a thought leader in their field or making a name for themselves by interacting with customers in funny or endearing ways.

Be Controversial

Controversy can be either bad or good. Bad controversy is obviously something to be avoided, but good controversy is something which you can play to your advantage. Take Kmart’s Joe Boxer commercial as an example. Whilst the company ended up receiving a number of complaints about its risqué content, most people found the advert fairly humorous and the resulting media hype boosted sales.