Cool Packaging

Yahoo! Finance: Wooed by flashy advertising and promotions, kids are now drinking three times more soda than milk. Not surprisingly, childhood obesity rates also have tripled in the last 20 years, and schools are leading the charge to provide healthier food and beverage options to students. New milk research suggests that simple marketing and product improvements can help students choose a healthier alternative at school, and increase milk consumption by up to 34 percent.
“Taking a page from the soda manufacturers’ marketing manual, many milk processors are taking steps to make milk more “cool” for kids,” said Tom Nagle, vice president of marketing for the International Dairy Foods Association (IDFA). “Students in the St. Louis test chose milk because of the new graphics and packaging, but they kept drinking it because of the great taste and new flavors.”
Cool New Flavors and Creative Packaging Help Kids Make Better Beverage Choices [Yahoo! Finance]