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New Business Ideas/Opportunities Featured In This Issue:
AGRICULTURAL & ENVIRONMENTAL
Treehouse
Architects Mitchell Joachim and Javier Arbona teamed up with environmental engineer Lara Greden to dream up the ultimate tree house — a two-story, water-recycling, solar-powered, living crib.
NANOTECHNOLOGY
Self-repairing Plastic
Researchers at the University of Illinois at Urbana-Champaign (UIUC) have developed a nanotechnology polymer that can “heal” itself by filling in cracks and tears automatically. Although self-healing plastic is not an entirely new concept, the UIUC material is different because it can repair itself multiple times without any intervention.
MOBILE
Reactee
T-shirts have long been conversation starters, letting their wearers express bold political views, support their favourite artist or display their quirky sense of humour. Reactee takes the interaction to another level by harnessing the power of text messaging, creating t-shirts that “text back”.
MARKETING
Reaching Her
SheSpeaks knows that smart companies care about what women have to say. We also know that companies are looking for a better way to hear valid, honest feedback by getting more of their products in front of women. That’s why we created SheSpeaks.
RETAIL
Boys To Men
Boys To Men Gifts has a unique selection of carefully chosen gifts from around the world that you won’t find in the high street stores, with several unusual, high quality and uniquely designed products for all ages, to give you a one stop resource for all your male gift needs throughout the year.
Onscreen Retail
While websites such as SeenON! have touched on the idea of purchasing show-based product, ICE is different in that it essentially turns any footage, ranging from live TV shows to DVR’d movies and even DVDs and VHS (old or new), into an onscreen retailer. Almost everything you see will be available for purchase.
DESIGN
Natures’ Design
Eschewing chemical-based fabrics for Japanese organic cotton and Italian linen, Paris-based designers Kaito Hori and Iku Furudate of Commuun believe that “environmental issues can not be ignored when considering the future of fashion and society as a whole.” Each collection is inspired by natural landscape.
ENTERTAINMENT
Popup Nightspot
We’ve seen the pop-up store, but a pop-up club? Kubrik is a modular open-air club located in Barcelona, Berlin and Lisbon for this summer only. Designed by Modular Beat and Light Life, the club is an open construction of light-up plastic boxes that make up the walls, hallways, DJ station and bar.
LIFESTYLE & LUXURY
Moving On
With this ring, I thee shed — in a miniature casket suitable for display. Wedding Ring Coffins, created by divorce survivor Jill Testa, help the recently unhitched bury dead marriages in style.
MEDIA & PUBLISHING
Media Market Value
Media Predict challenges users to put their virtual money where their mouths are with an online prediction market game, where players buy and sell shares based on how well they think new entertainment ventures might do in the real marketplace.
HEALTH & BEAUTY
Healing Waters
Aqua Tan products are known for providing what the company calls a “couture tan” — a self-tanner in a bottle that is pure, clean and healthy. For consumers looking to go gold, Aqua Tan’s marketing message is that they provide a healthy alternative.
Organic Care
Melbourne duo Myke Christoffel and Lara Deutsch have capitalized on the growing market for the latter with their boutique organic skincare range Stem Organics. Sales for natural and organic personal care have doubled between 2002 and 2006, with 78% of adults in developed countries preferring to use products over chemically derives ones.
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