In the fast paced and ever-changing world of commerce, businesses must seek creative solutions to remain ahead of the competition. All companies need to expand and appeal to wider audiences if they intend to remain successful. The image that your business projects is almost as important as the product or service it sells when it comes to attracting new customers.
Going Green
Going green can be a great way of boosting your firm’s positive image in the eyes of consumers, as many customers seek out companies that act to protect and conserve the planet’s resources. If you’re interested in attracting the thinking consumer, then sustainability in terms of how your business operates is essential. You don’t have to spend a great deal of money to implement green business practices, and in the long term switching to a more sustainable way of doing things can actually save your business money. If your office doesn’t recycle, a scheme can easily be implemented. With the wealth of inexpensive software available, your office no longer needs to do a great deal of printing. Discourage employees from printing emails and memos, and tell them to schedule calendars, take notes and provide feedback for one another using computers and tablets. Another cost effective way to go green is to use energy saving light bulbs around the office, or fit existing lights with daylight sensors so that they automatically turn off during the daylight hours. Every sustainable measure that your business implements can be displayed proudly on your website to show potential customers that you care about the environment.
Marketing and Communication
If your business doesn’t already utilize the free marketing opportunities presented by social media, it’s time to sign up for Twitter and Facebook accounts. Social media allows your business to build brand awareness and reach a much larger pool of potential clients. It also offers a unique opportunity for communication with your customers in real time. More traditional modes of client communication are equally important, however, so make sure that the tone of emails and letters is consistent and personable. No communications should be sent to clients, suppliers or competitors that contain grammatical or spelling mistakes. If you’re looking for a cost effective way to increase customer responses regarding written communications, try changing your stationary materials to something a little more eye catching. There are plenty of specialist providers that offer bright, textured stationary, like All Colour Envelopes. It’s not necessary to spend a great deal to improve your business image and boost the bottom line.