Increasingly, companies are learning that in order to sell to the rich and wealthy elite, they have to remake their products and combine three important elements: design, luxury and high technology. The rich elite have pockets deep enough to buy luxury gadgets that not only have style, but also substance. An example: Bang & Olufsen’s latest cordless phone, the BeoCom 2 which comes with a $1,085 price tag.
For decades, the Danish electronics company Bang & Olufsen has designed gadgets for those looking for style and willing to pay for it. The company’s latest cordless phone offering in the United States, the BeoCom 2, however, is particularly artful. The BeoCom 2 rises from its base like an exclamation point and announces its presence with a chime that evokes underwater bells. Its curve conforms to one’s face, though not to one’s shoulder, emphasizing form over function.
Read: It’s Available in Sleek, but It’s Going to Cost You [New York Times]