USA Today: It’s just the thing for holiday procrastinators: customized gift cards that don’t look “last-minute.”
Several retailers and financial services companies introduced the option this holiday season for shoppers to put a personal photo or an image of a product on the card — or even to design the card.
Sales of holiday gift cards are expected to hit $17.3 billion this year, according to the National Retail Federation. But their popularity threatens to make them seem as impersonal as a $20 bill.
Customized gift cards can offer personal touch [USA Today]
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