Creatively taking on the question of “How can we make our cities safer places?”, smart embarked on a #WhatAreYouFOR campaign that keeps pedestrians occupied while waiting to cross street.
It installed a “dancing traffic light” which puts on a spin on the traditional, illuminated red person used to indicate vehicular safety. Pedestrians contribute to the figure’s fluid and free-style moves. A walk-in booth invited passers-by to pick a song and groove to the tunes, while their silhouette was projected onto the virtual display.
Check out a video of the dancing traffic light here!
Smart’s Dancing Traffic Light Entertains Waiting Pedestrians [designboom]
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