Mass emails are one of the most effective and cost-efficient ways to reach your customers — why stop using them? 

In recent years, there have been plenty of articles out there stating that mass emails aren’t worth your time — or that email itself is dying. But the fact of the matter is, email is alive and well and isn’t going anywhere anytime soon. 

Email marketing has been one of the most effective ways to reach customers for a long time. It’s withstood the constant changes that come with the digital world we live in today. From thriving on desktops to adapting and becoming mobile-friendly as people shifted to an on the go lifestyle. 

And as long as email is still standing, so will the idea of using mass emails to reach larger audiences in a more cost-effective manner. With the help of mass email services, you can take your email marketing to the next level to reach more customers and land more sales than ever before. 

In this article, we’ll take a look at a few benefits of sending mass emails to prove just how valuable they still are. 

Here’s a quick look at the benefits we’ll cover:

• Reach larger audiences in a more cost-effective way
• Nurture customers and help move them through their journey
• Gain better insights and get to know your customers on a deeper level

3 Benefits and Reasons to Send Mass Emails

There are plenty of benefits that come with sending mass emails to your customers. In this section, we’ve focused on three of the biggest benefits that companies can expect to see. Of course, the benefits that come with mass emailing can vary and may change depending on the needs of your business. 

Mass emails allow you to easily reach larger audiences across various segments. Knowing that one size doesn’t fit all, mass emails still allow you to add personalization for everyone on your list. Image courtesy of Pixabay. 

1. Reach Larger Audiences in a More Cost-Effective Way

First and foremost, using mass emails will allow you to reach more customers in a much more cost-efficient manner. Rather than creating hundreds of one-off emails, you can create one central message that is sent out to a large segment. 

One fear that many people have when it comes to mass emails is that you lose the ability to personalize your message — but it isn’t true. In fact, there are a number of ways you can take advantage of the ease and cost-efficiency of mass emails and still personalize them. 

 Here are a few examples of how you can use personalization in your mass email strategy: 

• Address customers by name 
• Segment subscriber lists and only send mass emails that are appropriate for each
• Populate content based on each contact’s personal interests and historical behaviors
• Automate campaigns to move users through the buyer’s journey from welcome emails to abandoned cart messages

If you have hundreds or thousands of subscribers, you don’t have the time to go through every contact and send a direct message. That’s why mass emails are so effective. You can continue to keep in touch with all of your customers, personalize messages to their needs, and save time and money in the process. 

Just like a plant, you need to nurture and care for your subscriber base. Without proper attention, you’ll quickly find that subscribers are becoming inactive and unengaged. Image courtesy of Pexels. 

2. Automatically Nurture Customers and Move Them Through Their Journey 

Nurturing campaigns are so important when it comes to email marketing. That’s because the majority of visitors who come to your website aren’t quite ready to make a purchase yet. 

Maybe they’re just starting their journey and only researching the products they need. Or maybe they found what they’re looking for but want to see if they can find a better price at one of your competitors. 

Whatever the case may be, you need to have a plan in place to help move these users from site visitors to purchasing customers — and nurturing campaigns are how you do that. 

Mass emails can help you develop these nurturing campaigns to easily reach customers along their purchasing journey. The best part is you can create triggers based on their actions to automatically send campaigns when a customer meets the specific criteria. 

There are tons of options available when it comes to nurturing campaigns, but here are a few examples of ways you can nurture your customers through email: 

• Welcome campaigns sent to new subscribers
• Event campaigns to let subscribers know about upcoming events and send post-event messages
• Abandoned cart campaigns to bring subscribers back to your site if they left items in their shopping cart
• Sales or promotion campaigns to let subscribers know about upcoming sales and promotions that they may want to take advantage of

Nurturing customers will result in higher engagement, more loyal customers, and increased revenue dollars. Unless these three things aren’t important to your business, nurturing campaigns should be a staple in your email marketing strategy. 

The better you understand your customers, the better email campaigns you can create. With more appealing campaigns, you’ll quickly find customers are much more likely to engage and make a purchase. Image courtesy of Pexels. 

3. Gain Better Insights and Understand Your Customers on a Deeper Level

Last but not least, mass emailing can help you gain better insights on your customers as a whole. 

You can see at a glance how your emails performed, where you may be able to make improvements, and identify what you may need to stop. This will allow you to better understand their needs and plan for future campaigns. 

Having the ability to see this data from a high-level will help you better understand your customers. If you were trying to track this data and make assumptions from hundreds of one-off emails, it would take hours and you’d still be left with questions. 

Mass email services allow you to quickly and easily understand your customer interaction and overall campaign data. Use this knowledge to continuously improve your email marketing efforts and you’ll begin to see higher metrics and improved revenue numbers month after month. 

Don’t count mass emails out quite yet. It’s a very powerful tool that can help you improve customer engagement while saving time and money. Image courtesy of Pexels. 

Mass Email is Still a Powerful Tool — Use it to Your Advantage 

No matter what you hear or read, mass email is still a very powerful tool in the marketing world. There is no other mass communication method that provides you with instant results and is as effective or cost-efficient. 

And that’s why mass email isn’t going anywhere. 

So if you’re contemplating whether mass emailing is worth your time or not — remember these benefits. When you take a step back and look at your other marketing methods such as direct mail or event marketing, you’ll quickly see that mass emails outshine the rest.