To capture the attention of busy office workers and entice them to eat lunch at Asian restaurant chain Wokker, creative agency Hungry Boys released ten drones with banners promoting the eatery’s offerings around high-rise business centers in Moscow. The unmanned aerial vehicles, which were deployed at a time when hunger typically sets in, flew next to windows to ensure that they wouldn’t go unnoticed by even the most focused employees. Reports show that the number of food orders near these business centers rose by 40% following the campaign, demonstrating that the use of non-traditional advertising really can be effective.
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SKY’S THE LIMIT [Cassandra Daily]
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