E-Shopping, With a Personal Touch!

Target Corp. has launched a service called ‘Target To a T‘ (which will be available online through its Web site, Target.com) that uses computers to customize clothing for its customers. A request for shoppers’ measurements, shapes, size, preferred style and color can be easily made online. The information gathered will be then used to help customize selected Target brand clothes. The price range for the clothes offered is reasonable too, appealing to the masses. So, Target Corp. has decided to customize clothing while at the same time, mass-producing it.
Let’s Get Down To Business…
Although e-shopping can be convenient and easy, it sometimes lacks that human touch and the “customized” feel. Technology is a faceless thing and with Target Corp.’s brainchild, they might just revolutionize the way we shop online! Target Corp. is trying to mass customize its product. On one hand, it will not lose its competitive edge when it comes to prices as mass production lowers costs. On the other hand, it attracts and maintains loyalty among its customers as it can provide a more personal and more customized service that other e-shops might lack. Thus, it is a good idea that we keep in mind the fact that consumers want convenience, efficiency while still maintaining that personal touch in their shopping experience!
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Target press release
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