Eco Gadget

Popgadget: Shodensya, a Japanese provider of energy-saving services to corporate clients, will launch in November devices that reduce energy consumption in the home.
Power Monitor can instantly measure the power consumption and voltage used by household appliances. The gauge itself does not have an energy-saving function, but it is helpful in making people more aware of the need to switch off appliances when they are not in use.
Shodensya plans to release various other energy-saving devices for households in the near future, including one that cuts the amount of water used in the shower by about 30% and those that reduce the use of tap water and gas.
Has anyone heard of a similar product in Europe? I’d be curious to know how much energy I use to make waffles, brush my teeth with the electric toothbrush or iron half a shirt (I hate ironing so I never manage to iron an entire shirt. Can that be counted as an eco-friendly behavior?)
Energy-saving gauge [Popgadget]