Ubercool: In 2005, U.S. energy drink sales grew to US$3.3 billion, up 75% from US$2 billion, making it the fastest growing portion of the non-alcoholic beverage market, according to Beverage Digest. Globally, the energy drink market topped US$5 billion in 2004.
Dozens of energy drink brands have hit store shelves since Red Bull was introduced to the U.S. market in 2001, including PimpJuice, which Nelly promises will “make you party all night just like a pimp.”
Given the sagging libidos of hundreds of millions of baby boomers, Austria’s energy drink Turn On, containing Schizandra, a native Chinese herb that has for centuries been used for its aphrodisiac effects, should find ready appeal.
Energy Drink [Ubercool]
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