TrendCentral: A growing trend in the UK, brides are the latest consumer group to go socially conscious. Many brides-to-be don’t want to shatter their fantasy diamond with the reality that the diamond industry is often linked to funding civil war and child soldiers in African countries such as Angola, Sierra Leone, and Congo. Thus, young couples are opting for ethical “conflict free” rings. UK jewelry company Cred is committed to providing a fair trade alternative for conscious couples. Becoming the ultimate marriage status symbol, the company only works with small scale mining communities like Oro Verde where human rights and fair labor standards are carefully monitored. There is even a rumor that fashion designer Katherine Hamnett is launching an ethical engagement ring.
Conscious Weddings [TrendCentral]
Ethical Rings
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