Tina Sprigg is a classic example of an entrepreneur battling against many other competitors successfully by making a specific niche for herself in her industry. Guess what she did? She actually created her unique fashion medical bracelets and sold them to clients who hated wearing any medical alert jewelry because these pieces usually look really dull and clunky. From the Sun Herald:
Most children, notes Sprigg, reject the traditional medical jewelry because they don’t want to call attention to their ailments. Her creations, on the other hand, are viewed more as fashion. The essential metal plate is there, of course. But it’s upstaged by an eye-catching beaded band. The nameplate (which bears on the front the wearer’s name and the medical alert symbol and on the flip side the specific medical warning) is provided by the customer. To assist customers, Sprigg’s Web site, www.beadin-beagle.com, has a link to Oneida Nameplate Co.
Read: Medical bracelets get fashionable look [The Sun Herald]
Thanks for mentioning my medical jewelry! In the past 4 years we have added many new designs.
Tina Sprigg
The Beadin’ Beagle
Fashionable Medical Jewelry