FedEx has launched a new campaign and this time it promotes a brand new app on Facebook. The new app highlights that they can help your business grow better than a cheesy advertising jingle. FedEx invites customers to input their business details which then become customizable parts of their very own ‘jingle’. It’s another way FedEx is looking to increase engagement within its fast growing social community on Facebook.
The app is designed to be entertaining, interactive and a unique experience, taking the idea of “solutions that matter” from a reverse angle: there are many things FedEx can do to help your business succeed; a cheesy ‘Jingle’ isn’t one of them.
The “Jingle Studio” app was created by BBDO NY, working with Caviar and Haus. It juxtaposes a low-fi interface with a new text-to-singing technology.
Watch the videos to find out more!