Brand Infection: Here’s one for Switzerland’s airline group Swiss Air, created by Artfield (website in german), a company shaping agricultural land into art but also advertising. Using fields between 50.000 and 100.000 square meters the company can create characters of up to 100meters length while only using natural colors and elements.
Pretty crazy but hey, this works perfectly next to airports where people already see the advertising from far up.
Fieldvertising [Brand Infection]
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reminds me of Maxim’s ultra-large cover of Eva Langoria in Arizona which was made to celebrate the magazine’s 100th issue.
though it was pretty impressive (since it was said to have been visible from space), it was made of only vinyl mesh..unlike this new all-natural, agricultural fieldvertising innovation. impressive!
what’ll they think of next? 🙂
its really a great idea…