Flip & Tumble Reusable Bag

Flip & Tumble is an unique and modern reusable bag created by Eva Bauer and friends right out of graduate school. While in graduate school at Stanford’s Product Design Program, they began researching how people use reusable bags because while almost everyone owned reusable bags, most didn’t remember them until they reached the checkout line. Flip & Tumble came out of an idea to design a bag that people wouldn’t forget. In their own words:
We felt that there had to be a good way to keep your bag with you all the time. For us, that meant two things. It had to compact easily so you could stash it in a messenger bag or purse, and it had to have a flexible “go anywhere” style.
We played with a variety of compacting systems, but ultimately took our cue from sockballs, those little balls formed from rolling your socks and stretching the end over. Our final design uses an elastic pouch system that works pretty much the same way.
Simply place your hand into the attached pouch, scrunch up the bag, stretch the pouch panels over the bag, and your bag is ready to tumble along.
Flip & Tumble