Twine seeks to create a better mobile solution for flirting with and meeting new people. But Twine differs from other apps in that it’s tackling the “new friend discovery” experience, anonymously matching you with strangers around you, while attempting to remain spam free. The second big differentiator is that Twine is actively curating its user base in order to achieve a 50/50 balance of males to females using the app.
The reason for this is that men tend to be more active users of flirting and dating apps, so the women who are using whatever platform tend to get bombarded with texts, messages and so on. Women also tend to be more selective, while men cast their dating nets wide, so it leads to a disproportionate amount of women not only getting blown up with spam, but rejections and broken-hearted suitors. Round and round that goes, until everyone gets fed up and leaves.
Twine keeps the ratio even and, à la Tinder, puts the focus on chatting and flirting with new people, not dating. It’s designed to be casual. The app also uses an algorithm that matches you with an anonymous chat partner based on your interests and proximity to those users — the idea being to create the most compatible local connection so that you go meet the person in real life if you happen to like them and hit it off.
Twine gathers your “likes” and interests from Facebook, matching you to the closest fit. You can immediately begin chatting and continue the conversation as long as you want. However, unlike Tinder, their profile picture is blurred so that you can’t see exactly what they look like, the idea being to keep the focus on the chat and getting to know the person — not the blatantly superficial. If you like them, you can hit a button asking them to reveal. If they agree, it will then un-blur their picture so that you can see what they look like.