Food Text Services

Iconoculture: Think of Mobo as curbside takeout for urban dwellers. The service – short for “mobile order” – enables Manhattanites to order and pay for food ahead of time. Here’s how it works: Hungry citizens use their cellphones (or a computer) to text an order to a restaurant from a selected list and pay with a linked credit card. The restaurant sends a text message when the order is ready and has a special Mobo counter for pickup. So far, participating eateries include Subway, Quiznos and a few independent salad and sushi joints. Want the usual? Frequent Mobo users can save their “faves” for speedier service.
Hyper lives demand maximization of all the gadgetry at our fingertips. “Fast food” doesn’t mean the same thing it did even five years ago, and consumers expect businesses to keep up.
Mobo lets New Yorkers order takeout food via text [Iconoculture]