Fool-a-Fish

All Headline News: The days of baiting hooks with squirmy worms to catch fish may be over. A new product called Fool-a-Fish may make catching fish easier.
Fool-a-Fish works like this: spray the product (which contains titanium dioxide) on the lure and when it’s cast into the water, it lights up like a disco ball luring fish from over a half a mile away.
The product was invented by Milan Jeckle, a physician in Spokane, who combined his love of fishing with his love of chemistry to make the product. “You catch three or four times more fish, and the biggest fish,” Jeckle contended.
As researchers have discovered, fish see a fourth color in the ultraviolent range, which shows up as a white glow and is invisible to the human eye. The Fool-A-Fish liquid will stay on the lure for two hours, is nontoxic and odorless.
New Fishing Product Uses Ultraviolet Light to Fish [All Headline News]