There are plenty of small businesses which have to get on the road, from time to time or every single day. For these businesses, the vehicle that transports them from point A to point B becomes one of the most important pieces of equipment they’ll ever own. And it’s not just about utilitarian purpose, it’s about the brand. If you’re a great small business that does great work, you’re going to look dumpy if you use an old cargo van to move you to your clients.
That’s where the Ford Transit comes in. The new model is a total re-imagining of the the cargo van as the chosen road vessel of the small business person. It’s an incredible way to get anywhere you might need to go, but it is thus for specific, considered reasons. First of all, the Transit isn’t one-size-fits-all. Ford makes it available in a variety of heights, lengths, and with different interiors.
For those who need to ship people from one place to another, like the outdoor adventure company profiled in the Ford Transit’s video ad series, there is spacious seating available. But for the professional plumber, the elaborate shelving was the better interior choice, able to organize and safely house tons of tiny components, while leaving enough floor room for bigger pieces of equipment. For the amusement park equipment company, the Ford Transit is powerful enough to pull a trailer behind it, carrying some surprisingly large equipment behind a surprisingly not-huge cargo van. This is not to say that the Transit isn’t spacious. It just uses its space well. That’s the genius of design that went into the Transit. It translates into attractiveness and efficiency, two characteristics that are important to almost every modern business. Why not check one out for yourself and see how it can improve your business.