Frozen iPods

Gizmodo: After decades of popsicle promotions that included prizes printed on the stick, Brazilian ice-cream company Kibon has taken it to a new level by including the actual prize inside the popsicle: they will manufacture 10,000 specially made propsicles, identical in size and color to the actual thing, frozen with iPod shuffles inside.
Bullet Brazil is the company that developed the idea for Unilever’s Kibon, which is the Brazilian equivalent of the Good Humor ice cream brand. They started to think about it back in March with the objective of putting the shuffles directly in the hands of the prize-winner. “It works like this: the consumer buys an Fruttare popsicle which comes in 10 different fruit flavors,” Neto told us, “and may find an iPod Shuffle inside the package,” ready to play.
Ice Cream Company Gives Away 10,000 Frozen iPods Inside Popsicles [Gizmodo]