Frustration Free Packaging

Inhabitat: Just in time for the overly packaged holiday season, we are thrilled to see that Amazon is debuting a new eco-friendly idea called ‘Frustration Free Packaging’. If you’ve ever tried to open a plastic package twice the size of the product inside and ended up with box cutters in one hand and carpal tunnel syndrome in the other you may know ‘wrap rage.’ Then once you finally got the plastic off, you still had 18 wires to unwind and a mountain of mostly unrecyclable trash. The folks at Amazon are working hard to remedy this problem with the introduction of Frustration-Free packaging. Amazon is working with manufacturers to eliminate dreadful clamshell packages for simpler brown boxes. Not only will it make wrapping and unwrapping much easier, but these boxes can broken down like any other and recycled.
Amazon Debuts Frustration-Free Packaging [Inhabitat]