We rise each day, get dressed and head out the door, often without considering the environmental impact of those actions. Textiles, and fast fashion in particular, is one of the most damaging industries on the planet. Between excessive water consumption, toxic chemicals, water pollution and material use, a lot goes into an article of clothing.
With that in mind, Wildfang is laser focused on minimizing that impact while producing responsibly-made, long-lasting and stylish clothing. The gender-neutral apparel company aims to serve all body shapes and genders, and do so with consideration for the planet.
With a rudimentary start from a studio apartment in Portland, Oregon, Wildfang now has showrooms in both Portland and Los Angeles. Along the way, Wildfang has maintained a mission to respect the needs of the customer and those of the environment. Now, the company has proudly achieved Climate Neutral Certification. It’s an accolade earned through careful attention to the process at every stage.
It goes further than simply making promises for the future, although having a plan is part of the evaluation. Climate Neutral Certification is a process. It’s a review by an independent non-profit organization that scrutinizes the materials selection and processes used in the making of products.
As a result, there is a rigorous process of measuring current emissions, offsetting them and making an actionable plan to further reduce them in the coming year. Currently, Wildfang is able to offset all their carbon emissions, but hope to do even more in the future. The 18-month plan is robust, attacking from all fronts with a plan to reduce energy consumption. Wildfang’s factories already meet standards for energy-efficiency and water conservation. In addition, manufacturing incorporates intentional wastewater management.
Most products are made from cotton, without synthetic materials, and the company keeps a focus on clean packaging with goals to eliminate all excess packaging and ensure biodegradable alternatives. In addition, clothing is produced with an emphasis on minimizing waste.
Wildfang wants to raise the voices on many issues, especially those around inclusion. Inasmuch, the company regularly donates to related causes. It says, “Since launching, WILDFANG has given back over $650k to good causes like ProjectQ, ACLU, Planned Parenthood, Tegan & Sara Foundation, RAICES, Girls Inc. and many more. Now, the team is taking it one step further by taking the 1% PLEDGE. This commitment promises at least 1% of annual revenue to support philanthropic organizations in our communities. Now you never have to sacrifice good clothing to take care of the planet!”
Climate neutral, gender neutral. Why put a label on what’s right for the people and the planet?
Gender-neutral clothing brand connects people and the planet [Inhabitat]