TrendWatching.com: Created by Fiat, eco:Drive is an application that can be downloaded to USB and transferred to a vehicle’s onboard computer, aiming to improve driving efficiency by measuring the driver’s ability to drive in an eco-friendly manner. The software evaluates the user’s driving style and gives a mark out of 100. Online tutorials subsequently encourage drivers to improve their score, and ultimately reduce their carbon emissions.
Brand Butlers [TrendWatching.com]
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