Springwise: 3VOOR12, a multimedia platform for music that’s run by Dutch broadcaster VPRO, is piloting a new heat-mapping system at this year’s Lowlands music festival, which takes place next weekend.
Using familiar web terminology—Hot or Not—the festival’s visitors will be able to let others know which of twelve venues is hosting the hottest show at any particular moment. The voting system will run on a mobile app that users can download to their internet-enabled phones. (Those with wifi-enabled phones will be able to use 3VOOR12’s free festival-wide wifi.)
Using their phones, crowds create heat maps of hot gigs at music festival [Springwise]
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