Out of yoga studios and into closets all over the world, activewear remains a huge fashion trend. One company in Hong Kong is putting a twist on the trend by cleaning up the planet while making leggings, tops and sports bras. Good Days has created an entire activewear line made from recycled post-consumer plastic waste.
Former Lane Crawford brand manager Libby Perry founded Good Days, Hong Kong’s first sustainable athletic apparel brand. The company works with sustainable suppliers and ethical manufacturers to create fashionable, eco-friendly activewear. The brand’s sustainable collection contains 30 pieces so far, available in a variety of colors.
Each piece is made from fabrics made with recycled and recovered plastic. TopGreen, one fabric used in the line, comes from FENC in Taiwan, a supplier that repurposes 100% traceable post-consumer plasticand turns it into new yarn. A small portion of the nylon used to make these clothes comes from Varvico JL, an Italian company specializing in turning industrial waste into 100% regenerated yarn. In fact, the only virgin material used in the collection is certified organic cotton.
Good Days is dedicated to diverting plastic that would have ended up in oceans or landfills otherwise. The company takes this plastic and repurposes it into usable, high-quality products. The plastic water bottle you drink out of today just may become part of a great-looking pair of leggings tomorrow.
The brand uses no disposable plastic packaging, and all Good Days orders are sent in non-toxic and compostable packaging. Additionally, every delivery comes packaged in a reusable tote bag that has been made from repurposed rice sacks. All of this factors into Good Days’ sustainability values. As stated on the brand website, “the Good Days brand ethos is our commitment to keeping sustainable and ethical decision making at the heart of what we do.”
Good Days brings sustainable activewear to Hong Kong [Inhabitat]