Greenshoot Soups

jobwerx: New Greenshoot fresh soup range selects the innovative packaging format for ambient soups launched by RPC Bebo Nederland and RPC Containers Halstead.
According to Urban Foods, Greenshoot Soups is the first really convenient individual fresh soup range to be launched for the French market, and the company wanted the packaging to combine practicality and ease of use for consumers with a stylish new look to create maximum shelf impact.
Designed to meet the demands of busy lifestyles, the new pack from RPC offers optimum consumer convenience, being lightweight, easy to open and microwaveable.
The container is co-extruded and thermoformed in PP/EVOH/PP by RPC Bebo Nederland. The multi-layer construction offers significant barrier protection to ensure, in combination with processing, that the soup has a shelf life comparable to traditional packaging.
The cup’s rounded design delivers sufficient durability to withstand high filling temperatures and is compatible with standard in-car cup holders so that soups can be enjoyed safely and conveniently on the move.
The cups are sleeved before being hot filled. The new packaging features a bold design with a black cup and lid and striking graphics in bright colors illustrating each product’s ingredients.
Julien Ponceblanc of Urban Foods says, “Fresh takeaway soups are a relatively new concept in France so we wanted this new product launch to reflect this innovation with stylish, convenient and high quality packaging which attracted attention.”
Style and Convenience Packaging on the Move [jobwerx]