In late 2014, ZoomCare hired former Ziba executive creative director Steve McCallion to lead its rebranding into Zoom. He and his team updated everything you’d expect, from the typeface of the wordmark to the precise shade of blue in the company’s branding. But they also rethought the physical user experience of primary care. What if, instead of a forbidding concrete complex full of beige walls and depressing pamphlets, a medical facility looked like someplace you’d want to visit, with inviting colors and natural light, spacious interiors and even amenities—like upscale food and enrichment activities for kids?
Steve McCallion, a former executive creative director at Ziba and now Zoom’s creative director, wants Zoom clinics to feel as different from other medical facilities as Apple Stores do from Best Buy, or Ikea does from Sears. “It’s all about making it accessible,” he says. “Many of our advanced care studios are sort of modeled after co-working spaces, where the specialists work not just with each other but with you.”
Zoom Wants Health Care to Be More Like Visiting An Apple Store [Fast Co Design]