Help Break The Curse!

There is a creative new way to help your favourite sports team when it hasn’t won a major championship title for ages. For fans of the Red Sox baseball team in USA, it’s to perform a ritual. ‘Eat a dream, share a cookie, believe in Boston, and break the curse!’
Red Sox hasn’t won the World Series since 1920. Luckily for Red Sox’s fans, they could help their heroes thanks to the introduction of ‘Break the Curse’ cookies (from Boston’s Dancing Deer Baking Co.) which use every possible means to help break the jinx: rituals, karma, positive thoughts, doing RNTs (Random Nice Things), whatever. Combined with the tasteful cookies, Red Sox’s championship dreams might just come true!
Now you might be thinking, ‘what has this got to do with me if I’m not a Red Sox fan?‘, but look at it this way: by incorporating humour and creativity in the packaging of your products, you can actually build brand loyalty in a fun and engaging way!
(Hmmn, this reminds us of an article in Issue #2 of our newsletter about Nestle’s Cookie Crisp with its engaging character Chip the Panther. Check it out!)
Read:
Ice Cream, Ale And More Let Sox Fans Savor Success [BostonHerald.com]
Cookie Power [Iconoculture.com]
Bakery Bolsters Bosox With Blessed Batter [New York Post Online]