Where can retail shops find inexpensive and effective advertising for selling their products globally? Well, the answer lies in the Internet landscape where a worldwide audience can be found. Are you thinking of buying banner ads on Yahoo! and MSN? Sure, they are the most-visited websites today, but it costs thousands of dollars and banner ads are increasingly being ignored by Internet users. However, CoolBusinessIdeas.com has spotted an emerging form of online advertising that is not only cheap (compared to advertising with Yahoo! and co), but also effective.
Keeping retailing truly virtual: Style.com, the online home of Vogue and W magazines, recently introduced TheShop, which features, on a weekly basis, a rotating handful of online boutiques, ranging from hip, affordable work and weekend wear from Club Monaco to elaborate, collectable shoes by Edmundo Castillo (Source: Style.com). Look at that – an online magazine that provides cool e-tailing features too! The collaboration is a hit simply because TheShop adds features to Style.com, satisfying consumers’ needs for original and surprising apparel, and establishing a platform for an abundance of original products from both established designers and new talent. E-tailers are also able to get good response almost instantly from the relevant, highly-targeted consumer group through this effective form of online selling.
Let’s Get Down To Business…
Any retailer, by collaborating with international publications that have a worldwide audience, would set itself successfully apart from its competitors. The effective platform on which the retailer sells its products and services provides near-instant visibility and allows ‘real-world’ companies to enter uncharted markets on the cheap. Tapping the Internet with the help of well-known e-magazines and e-newsletters can make you a global e-tailer almost instantly. Indeed, there has been a surge in advertising and marketing with such online publications in recent times. In short, it’s one of those trends that should be incorporated in every existing and new marketing and advertising strategy. In the near future, CoolBusinessIdeas.com could be providing such advertising services too. Who knows, maybe your brand will pop up on our newsletter? 😉
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http://www.style.com
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