LinkedIn is one of the best social media platforms for the B2B sector. It is excellent for promoting your business, building a strong network, increasing customers loyalty, and building connections.
The last one is what we will talk about in this article. First, let’s answer the question, “why do business connections matter in the online world?”
There are two practical reasons to grow the number of your connections on LinkedIn:
- LinkedIn profiles with over 500 connections rank higher in search results;
- More connections form a more comprehensive network of people and promote and increase sales opportunities.
Besides, the platform is a professional source — where making connections means getting to know more people who could bring value to you and your business. It also increases your credibility.
So how do you build connections on LinkedIn?
To be honest, this process is very simple, requiring you to complete easy tasks daily.
Start with changing the approach of how you send invitations. Personalize them. Instead of just clicking the button spend a couple of minutes adding a note — an introductory message, so a person can understand who you are and what you do.
Show your appreciation of the person’s content on the page to let him know you are interested in connection and further interaction.
Keep in mind there is a hierarchy of connections on LinkedIn. There are first-degree connections — the ones you already connected with, second — people connected to your first-degree connections, and third — those connected to your second-degree connections.
How to use this gradation? Increase engagement by posting quality content on your page. The critical point here is that your first-degree connections will like, comment, and share your posts, which will be shown on their activity page. Now, their connections will see the shared content and may want to send an invitation or interact with you.
And don’t wait for people to get engaged with your content, be active on the platform. Start discussions in groups, comment on others’ posts.
Another tip helping to grow connections is writing articles. LinkedIn is the perfect place to show your expertise. If you have something to share, whether from your perspective or the company’s, don’t hesitate to create professional content. Articles are in demand on the platform. People willingly read and share this type of content.
Not sure if you are ready to spend so much time liking and creating posts, making new connections on LinkedIn? You may have a lot of tasks to accomplish, and spending time on social media will distract you.
In that case, try implementing an automation tool called LinkedHelper. The instrument aims to automate most of the activities on LinkedIn and help you generate leads. What is great about the tool is that it allows you to overcome platform limitations making it possible to make more connections per day. What is more, with LinkedHelper, you’ll be able to build automatic workflows and funnels, either to develop discussions with your connections or engage with them through activities. Every step of the workflow is written down in the built-in CRM, where you can access and get any information you need, even find the emails of your connections to contact them outside the platform.
A correct combination of your efforts and automation tool will bring efficiency and surprising results when growing your connections. Don’t ignore this part of the online world, and it will positively affect the development of your business.