London is not a place void of sophisticated style and quirky charm; in fact, it’s probably got enough kookiness for the entire nation. With one bedroom apartments selling for well in excess of one million pounds on a regular basis, if you want to sell high-end apartments you’ll need some help to get started. If not, your properties are bound to fall by the wayside, and you’ll have invested a significant sum into a venture that’s operating at loss. So, if you’re looking to lease out high-end properties, what can you do to up your game? In other words, how can you sell swag?
Areas on the up
Before you’ve selected the properties you want to lease out, you need to find the most appropriate areas in which to invest. If you’re looking for high-end investments that are going to attract affluent tenants, you should probably avoid any areas outside of Zone 2. Then, you should restrict your search to areas that are seen as being particularly trendy and sophisticated. If you’re looking to lease your property out to a swanky crowd, then East London might be your best bet, with anywhere around Hackney being a safe call. Many places in East London aren’t the safest places on Earth, so you should ensure you have a bespoke landlord insurance policy like that offered by a company like SimpleLandlordsInsurance.
Unique Architecture and Bespoke Interior Design
Once you’ve isolated an area, you can invest in a property. One of the best things about London is that very little of it is purpose-built or samey. This means that if you look round for long enough, you’re bound to find properties of all shapes and sizes, and this will go down well with your classy clientele. Being able to say definitively that your flat is different to anybody else’s is a real selling point, and you can extenuate these differences by purchasing bespoke furniture by specific designers. Once you’ve furnished the property in such a way, you could take images and information of all the pieces and place them into a book as a welcoming present.
Open Day Parties and Flat Speed Dating
Finally, if you want to attract the right sort of people to your property, you need to ensure that you are establishing the correct tone during the marketing of the property. There are a number of good ways to do this, but one of the best is to invite potential people round for a house viewing party, and that way, you’ll be able to invite people who are of the same fit. If your property has multiple bedrooms and you need multiple tenants to occupy the property, you could instigate a flat ‘speed dating’ party, where potential occupants can meet one another. By doing this, you can find the right sort of tenants for your special, swanky property.
So there you have it: three ways to sell swank on the London property market.