Carpe Diem
According to Zillya! Laboratory research, world’s antivirus software market was represented by more than 300 brands and reached 22 billion in 2015. Despite of dominancy of industry giants (Symantec, MacAfee, ESET etc.) local companies in different countries continue to create new projects aimed at satisfying markets demands.
How create antivirus under your brand and succeed? Read in this article.
Antivirus in one month
Generally, there are two possible ways how you can create any IT-product:
- To develop it from scratch or
- To become OEM-partner of existing company.
First way is risky and requires huge investments of time and money in most cases. That’s why local companies more often resort to OEM-partnership or ‘white label’ programs to avoid technological and financial barriers for the market-entrance.
“White labeling” means changing product design, name, and even functionality of the already existing product and selling it under another brand. Basically, you can take already existing, fine-tuned product, attach your name to it and sell at the pricing policy that you want.
Zillya! OEM partner program
The leading company among OEM-providers is Ukrainian developer Zillya! Laboratory.
Max Sydorenko, Marketing Director of the company, says that the popularity of white label program from Zillya! Laboratory is easy to explain. Companies or private entrepreneurs, which decide to start their own antivirus software business, will have great opportunity to:
- Save time and money. There is no need to spend resources on product research or development; it is quick and easy way to get turnkey solution under your own brand without investing in technical part of the business.
- Stay flexible with sales and marketing. Despite being sales representative of existing antivirus company, OEM-partner receives freedom in setting up its own, independent marketing and pricing policies.
- Receive high quality customer support. Regular updates of program modules and virus databases, diversity of partnership forms, professional trainings for technical team. This is not a full list of services provided to OEM-partner from vendor.
Sure, to succeed with your own brand you have to work with reliable partner. Zillya! has more than 30 OEM-partners all over the world.
Easy to start
OEM business partnering model can be characterized as “ease to start”. Private entrepreneurs, internet providers, software distributors, companies, that already have their own customer base, can get the antivirus under their brand name only in one month from the date of application.
To know more about the opportunity, download the practical guide, where you will find answers to the popular questions about OEM partner program.
Also, you can contact Zillya! OEM specialists directly: bizdev@zillya.com