AMEinfo.com: HP Middle East announced its new retail strategy in the UAE – HP Store in Store, which is focused on facilitating enhanced consumer experience and interaction. This unique concept has been implemented in the UAE and a 4th store was launched in Dubai Mall at Jacky’s this month.
HP’s Store in Store is, as its name suggests, a mini HP island within a larger retail outlet, offering customers the opportunity to learn, engage and experience an entire spectrum of the latest HP technology; from personal computing to imaging and printing products. It is, like an island, independent and exclusive to its own products, associates and atmosphere.
HP Middle East to pioneer interactive shopping experience [AMEinfo.com]
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