Hyperdistribution

FutureWire: Mark Pesce, co-creator of Virtual Reality Modeling Language, has coined a new term to describe the peer-to-peer distribution of media content — hyperdistribution . Specifically, he addresses the use of BitTorrent technology to distribute television programming, and how producers and broadcasters are eventually going to have to come to terms with this new distribution method.
Pesce asserts that television presents a special problem for content creators. Unlike music and movies, for which pay services can supplant pirate download sites, audiences do not expect to pay for TV, at least not on a per-program basis. Pesce believes they won’t accept a pay-per-download business model. However, he also believes that hyperdistribution can still deliver advertiser-supported programming, allowing viewers to access free and legal hyperdistributed TV without ripping off the content creators. Furthermore, hyperdistribution will free producers of the need to conform to timeslots in 30-minute multiples.
Hyperdistribution [FutureWire]