Iconoculture: Consumers who prefer to borrow products instead of buy them now have an online marketplace with iLetYou, a website that hooks them up with rental retailers.
More than 65,000 U.S. business are participating to help consumers benefit from short-term use of their products. Think everything from traditional loaners like wedding party supplies to novel newcomers like clothing and kids’ furnishings.
iLetYou’s website puts the shopper directly in touch with the retailer by including their digits and a link to their site.
The down economy may be creating more commerce commitment-phobes looking for short-term consumption.
iLetYou: Loan instead of own [Iconoculture]
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