A digital ad experiment is underway in India that could, if proved successful, migrate to other markets around the global.
En Route Media and Buzzr.in are partnering to deliver ads to passengers riding in the private taxi service operator EasyCabs.
They will be delivered on En Route Media’s recently launched digital network of smart screens in radio taxis. Buzzr.in touts itself as the first Indian deal site to offers deals through digital signage. By placing its ads in taxicabs it expects to be able to tap a wider, more mobile and perhaps affluent audience.
Indian Companies Experiment with Digital Ads in Taxicabs [MarketingvVOX]
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