Ingredients Prepared For Busy Urbanites

Springwise: Home cooking is a basic pleasure that gets denied by busy schedules all too often, and at least part of the reason is the time that must go into shopping for and preparing ingredients before the cooking can begin.
Customers of the Singapore-based service, which just launched in October, begin by going to ilovemother.net and choosing from a wide variety of menus. Meals are presented in categories, such as “Quick & Easy,” “Something Special” and “Comfort Classics,” and can include side dishes, desserts and wines. Next, once their selections are made, customers are presented with a list of the ingredients required. After indicating the number of servings needed they can approve the list as is or make modifications to suit their palates and the supplies they already have at home. I Love Mother will then shop for the required ingredients at restaurant suppliers and fresh food markets on the morning before the meal is to be prepared and deliver them in the afternoon.
All items are delivered in exactly the quantities needed, so there’s no waste, and for those who desire, I Love Mother will even chop and prepare them so they’re ready to throw in the pan. Customers pay just the cost of the ingredients plus a SGD 5 delivery charge, along with variable fees for the optional slicing and dicing. Most recipes can be made in 30 minutes, and I Love Mother provides step-by-step instructions.
Ready-to-cook meals delivered to busy urbanites [Springwise]