CScout: Usually we try to visit pop-up stores in person, but a new store has made that a bit more challenging: Airwalk launched their limited edition of the 90’s style Jim Plastic and Jim Tennis shoes by invisible pop-up stores in New York and Los Angeles. There were no walls, no store fronts, no sales people or shoes to try on.
The iPhone app is an Augmented Reality (AR) app developed by the mobile start-up GoldRun. The way it works is that you download an app to your iPhone, go to a specified location and then snap a photo of the shoes that will appear on the screen. Collecting the virtual item with the phone qualifies one to queue-up and pre-order one of the only 300 pairs.
Invisible Pop-Up Store to Launch Ltd. Edition Shoes [CScout]
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