AdvertisingAge: A hot new social-networking service dubbed Bubbly, which is essentially a voice-based Twitter, is quickly gaining popularity among Indians. And thanks to Bollywood celebs being early adopters, Bubbly is growing virally and with virtually zero marketing spend.
Bubbly is the brainchild of 5-year-old mobile and social app firm Bubble Motion, which is based in Silicon Valley and Singapore. Its first product was BubbleTalk, a person-to-person voice-messaging service that, instead of SMS, sends mobile audio messages and has about 100 million users now.
Is Voice-Based Bubbly the New Twitter? [AdvertisingAge]
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